IMGpapers 1968–75

Newspapers of the International Marxist Group and its forerunners, 1968–75

HAPPINESS IS

Black Dwarf Vol. 14, No. 17, 1969 · pp. 6-7 of the scan · 351 words

The scan: v14n17-nodate.pdf (PDF, Marxists Internet Archive, opens at this page)

Uncorrected machine reading. This text was read by machine (Apple Vision OCR) from a scan of a newspaper page, and the page was cut into articles by machine, at the headlines found by their type size. Nothing has been corrected: expect misread words, text from a neighbouring article, and titles that are the machine reading of the headline, some of them only fragments. Quote from the scan, not from this page.
How this article was cut and titled: headline found by type size in the OCR geometry (split_tabloid.py); 1-2 of 4; machine-segmented newspaper page; uncorrected Vision OCR.

page 6 of the scan

We confront an enemy which is increasingly centralised and well-organised, which employs increasingly subtle and far-reaching methods of control, which every day ON invades more and more aspects of people's lives and thoughts. Capitalism makes itself felt not only in people's work, but also in their recreation, in their management of their homes, in their holidays, in their entertainment, in their eating-habits, even in their sex-lives. Faced with such a total assault, only a similarly total reply will be effective. This is not just a battle for men's minds. It is a battle for their souls.

They try to tell you:

You're married, or when you've got kids, or when the kids go to school, or when the kids leave home, or when you get a rise, or when you get promoted, or when you retire, or when ...

They try to tell you: Happiness is something in the future. Happiness is when you've got a car, or a house, or when Hanniness is heino Paul MeCartnev. or Julie Christie. or David Bailey, or Mary Hopkin, or

page 7 of the scan

RICHES ARE LIKE MUCK: WHEN THEY ARE IN A HEAP THEY GIVE BUT AN ILL ODOUR - BUT WHEN THEY ARE No good thing has been or can be enjoyed by us without having first cost labour. And in as much as most good things are produced by labour, it follows that all such things of right belong to those who have produced them. But it has so happened, in all the ages of the world, that some have laboured and others have without labour enjoyed a large proportion of the fruits. This is wrong and should not continue SPREAD OVER THE We have coined too many expressions that are intelligible to nobody Mao Tse-Tung GROUND THEY ARE THE CAUSE OF MUCH FRONT IT IS NOT THE CONSCIOUSNESS OF MEN THAT DETERMINES THEIR EXISTENCE. BUT, ON THE IS THEIR EXISTENCE DETERMINES THIS-CONSCIOUSNESS.

The Black Dwarf Bacon Abraham Lincoln.

As tne 20th Century technological explosion began, claimed Mr. Watson, so the art of advertising took off.

In America May 16 1969

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